Privacy Policy

Effective Date: February 2025
Company Name: BioInsight DNA & Blood Services Inc.
Business Location: Manitoba, Canada
Website: bioinsight-dna-blood-services.com
Contact Email: info@bioinsight-dna-blood-services.com

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1. Introduction

At BioInsight DNA & Blood Services Inc. ("BioInsight", "we", "our", or "us"), your privacy is of the utmost importance. We provide mobile specimen collection services and sell genetic and laboratory testing kits throughout Canada, including within Manitoba. This Privacy Policy explains how we collect, use, disclose, and protect your personal and health information in compliance with:

• The Personal Health Information Act (PHIA) of Manitoba

• The Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada

• Any other applicable federal or provincial privacy laws

By using our website, services, or purchasing our test kits, you consent to the practices described in this policy.

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2. What Information We Collect

We collect only the information necessary to provide our services effectively and in accordance with legal and medical obligations. This may include:

a. Personal Information

• Full name

• Date of birth

• Mailing and billing addresses

• Email address and phone number

• Government-issued ID (when required for health record verification)

b. Health and Genetic Information

• Biological specimens (e.g., blood, saliva)

• Health history relevant to test accuracy or eligibility

• Genetic test results or other laboratory findings

c. Payment and Purchase Information

• Transaction details

• Payment method (processed via secure third-party gateways)

d. Website and Technical Data

• IP address

• Browser and device information

• Website usage (e.g., pages visited, cookies)

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3. How We Use Your Information

Your personal and health information may be used for the following purposes:

• To process and fulfill test kit orders and service bookings

• To collect and analyze biological specimens

• To deliver test results securely and confidentially

• To verify identity and ensure service accuracy

• To maintain accurate health records as required by PHIA

• To communicate with you about results, service updates, and offers

• To comply with legal, professional, and regulatory obligations

• To improve our services through internal analytics

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4. Consent

We collect and use your personal health information only with your informed consent, as required under PHIA. This may be verbal, written, or implied through your continued use of our services.

You may withdraw your consent at any time, subject to legal and contractual restrictions. However, doing so may limit our ability to provide certain services.

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5. Disclosure of Your Information

BioInsight does not sell or rent your personal or health information. We may disclose your information only in the following circumstances:

• To Accredited Laboratories for the purpose of test analysis

• To Healthcare Providers, if requested or authorized by you

• To Payment Processors, for secure transaction processing

• To Regulatory Bodies, such as Manitoba Health or Health Canada, if required by law

• To Technology Vendors, for hosting or securing our website and IT systems (under strict confidentiality agreements)

All third-party partners must comply with PHIA and PIPEDA and meet our strict privacy and security standards.

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6. Data Storage and Security

We store your personal and health information on secure servers located in Canada. Our security measures include:

• End-to-end encryption of personal health information (PHI)

• Role-based access controls and staff confidentiality agreements

• Regular audits and data security reviews

• Secure destruction of physical or electronic records when no longer needed

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7. Retention of Personal Information

We retain your information only as long as required for the purposes set out in this Privacy Policy, or to comply with legal, regulatory, or archival obligations. When no longer needed, your data is securely deleted or anonymized.

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8. Access to and Correction of Your Information

Under PHIA, you have the right to:

• Access your personal and health records

• Request corrections to inaccurate or incomplete information

To exercise these rights, contact our Privacy Officer (see Section 13). Requests will be handled within 30 days unless otherwise required by law.

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9. Children’s Privacy

Our services are not intended for individuals under the age of 16 without parental or guardian consent. We do not knowingly collect information from minors without verified consent.

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10. Cookies and Web Analytics

Our website may use cookies and web analytics tools to:

• Improve site functionality and user experience

• Analyze site traffic and usage trends

• Tailor content and promotions

You can set your browser to refuse cookies, but this may limit some website features.

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11. International Transfers

We aim to store all data in Canada. If information must be processed outside Canada, it will be protected with contractual safeguards and comply with Canadian privacy law requirements.

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12. Changes to This Privacy Policy

Based on the following:

• The Personal Information Protection and Electronic Documents Act which applies federally to organizations that collect, use, or disclose personal information in the course of commercial activities;
• The Personal Information Protection Act which applies to private sector organizations in Alberta;
• The Personal Information Protection Act which applies to private sector organizations in British Columbia; and,
• An Act Respecting the Protection of Personal Information in the Private Sector which applies to private sector organizations in Quebec.
• The Genetic Non-Discrimination Act

We may update this Private Policy periodically to reflect changes in law, technology, or service offerings. We will post updates on our website and indicate the effective date. Your continued use of our services signifies your acceptance of the revised policy.

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13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Privacy Officer
BioInsight DNA & Blood Services Inc.
Email: info@bioinsight-dna-blood-services.com
Phone: 1-877-409-5855
Mailing Address: 200-185 Carlton St.                                                                         

                            Winnipeg, MB